Years ago I was a wedding photographer, and at every wedding the caterer was trying to make the butter look fancy. So I had an idea: a butter company. Butter moulded into shapes worth putting out at a wedding, a feast, a Thanksgiving dinner.
Every time I came up with one of these, my wife was ready to go. Let's start the business. Eventually she worked out that I just like coming up with the ideas, and have never once followed through on one.
So "fancy butter" is what she and I and our friends now call an idea that might actually be good and that none of us is going to build.
This is the list so far, sculpted in butter.